An author, a media, a partner


In 2016, with my long experience as a journalist, notably at Les Échos – Série Limitée for 17 years, Citizen K and Madame Figaro, I launched the french jewelry post. With digital media dedicated to the worlds of jewelry and watchmaking, it is today an outstanding prescriber with a qualified international audience of collectors, buyers, gallery owners and designers. Communicated further a field through my Instagram community, it also reaches out to a growing new audience.

The reasons for its success? Radically new content that’s alive and unconventional. To break away from the usual categorization of women’s jewelry and watches, I put these objects within a fashion context – which is my other passion and field of expression – and also within historical, geographical and societal perspectives. I involve a variety of highly qualified figures, some often working outside of the mainstream. I recount fascinating and informative background stories, showcase legendary and unique pieces and feature contemporary designers in a fresh and unrestricted way.

the french jewelry post is not only a digital media. As a visibility accelerator and business facilitator, it is the partner of brands. Around an event or a product, I create content such as articles, photo series and videos in the spirit of the french jewelry post. Never with that advertising look, but with the digital advantage of the long-term. One, two or five years later, this content will still remain referenced.

Carefully selected, each partnership is tailored by my team that includes a digital strategy expert, a web producer, photographers, stylists, directors and a specialized translator. And this in confidence, sine qua non. Today, I am proud to have such high quality partners such as Artcurial, l’École des Arts Joailliers, Paris’s Museum of Modern Art and one of the world’s most renowned jewelry collectors.


View the presentation: An insider’s eye by Sandrine Merle (pdf)



Photographic credit: Géraldine Bruneel

Sandrine Merle

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