The last Museum Connection trade fair showcased the extraordinary innovations setting the museum world alight. It’s time to apply some of that craziness to jewelry.

One figure keeps coming up in studies on the global jewelry market: only 20% of the necklaces, rings, bracelets and earrings sold in the world are branded – that is. they bear a famous logo while the remaining 80% is made up of ordinary, non-branded jewelry.

Jewelry purchases are set to be increasingly influenced by considerations such as the preservation of the environment, commitments to equal opportunities, gender parity and so on and so forth. Consequently, by 2025, companies’ social responsibility will impact them between 20 and 30%. That means $110 billion. Three times more than in 2019!

Selling jewelry from a vending machine or a traditional newsstand? Why ever not? Yacine Challal, founder of the Carré Y brand, is afraid of nothing!