How to extract beauty from the deepest tragedy – the question posed by Article 22 in making jewelry out of plane wreckage, and the aluminum of American bombs dropped on Laos during the Vietnam war. Some find the brand’s concept disturbing. Others, like Mad Lords, support the initiative, whose proceeds go to funding demining projects – a blight that particularly afflicts Laos, where over two million tons of bombs were dropped between 1964 and 1973.