12 June 2018

De Beers: synthetic vs natural diamonds

The De Beers Group recently announced the launch in autumn 2018 of Lightbox, its synthetic diamond jewelry brand, at €800 for a one-carat stone: a bombshell that augurs some phenomenal upheavals. The De Beers Group, which spawned the slogan “A diamond is forever”, has been the leading producer of natural diamonds for decades. It will invest US$ 94 million over the next four years, this time endeavoring to convince the entire world that synthetic diamonds are the nec plus ultra. A hazardous balancing act.

Most popular articles

Ancient jewelry on Caillou

On her Caillou site, Anne-Lise Delsol sells her selection of antique pieces and solo earrings mode from elements adorning hatpins.

The Vendome family: Thierry the son

Thierry Vendome, the son of Jean Vendome, is also a jeweler.

Céline Daoust's first Paris store

Belgian designer Céline Daoust just opened her first store in Paris, rue de Grenelle.

Inouïtoosh's gem-printed scarf

Lise Guitton, the Inouïtoosh’s designer who works with both scarves and jewelry, has dreamed up a large silk square printed with precious stones.

"Dina à la loupe", a fascinating book

I wanted to know more about Dina Level because her name keeps cropping up over and over again in the jewelry world…

Anaconda at White Bird

Monica Rossi’s jewelry is at White Bird with her very poetic jewelry.