12 June 2018

De Beers: synthetic vs natural diamonds

The De Beers Group recently announced the launch in autumn 2018 of Lightbox, its synthetic diamond jewelry brand, at €800 for a one-carat stone: a bombshell that augurs some phenomenal upheavals. The De Beers Group, which spawned the slogan “A diamond is forever”, has been the leading producer of natural diamonds for decades. It will invest US$ 94 million over the next four years, this time endeavoring to convince the entire world that synthetic diamonds are the nec plus ultra. A hazardous balancing act.

Most popular articles

The personal messages of Chaumet's acrostics...

Chaumet still makes acrostic, in the form of bracelets. By deciphering the initials of each stone, we discover a word or a message.

Yasuki Hiramatsu at auction: a first

By Marie-Laure Cassius-Duranton. Auctions are not only about jewelry that once belonged to our ancestors. Three creations of Yasuki Hiramatsu (1926-2012),...

415

In France, a few major auction houses ­dominate jewelry and watch auctions as well as the media – the top ten account for 41% of all jewelry and watch...

Ruba Abu-Nimah, new creative director of Tiffany & Co

Following the takeover of Tiffany & Co by LVMH (for 15.8 billion dollars), Ruba Abu-Nimah becomes the new “creative director” of the jeweler.

Women's watches at Watches & Wonders 2021

The new annual watchmaking extravaganza Watches & Wonders has just gone entirely digital. Here are some dazzling surprises.

Bulgari, "Serpenti through the eyes of" Mary Katrantzou

In this latest “Serpenti through the eyes of”, Mary Katrantzou draws on the theme of metamorphosis to reinterpret bags with a clasp featuring a snake’s...