06 December 2016

Aurélie Bidermann, artistic director of Poiray

Since starting out in 2009, this Parisian designer has been creating fashion jewelry and accessories. Lace cuffs dipped in a gold bath, chokers featuring ears of wheat, or Brazilian bracelets in colored cotton hybridized with chain bracelets. Her role is to propel Poiray, this rather conventional French jeweler best known for its heart design jewelry and “Ma Première” watch with its interchangeable bracelets, into a more light-hearted dimension.

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