Business

10 September 2018

Malika Benshila Hutin, founder of the Pink Heater agency

For the launch of its shop, TFJP is offering a selection of designer jewelry in partnership with the Pink Heater pop-up store (26-30 September 2018). Pink Heater’s founder, Malika Benshila Hutin, talks about her concept.

 

What does Pink Heater do, exactly?

For ten years, I’ve been helping jewelry designers develop their businesses. First of all, this means putting them in contact with sites like Net-à-Porter or department stores throughout the world, like Le Bon Marché, the Galeries Lafayette, Saks, Harvey Nichols, Tsum in Russia or Tomorrowland in Japan. We also have an excellent network in the Middle East. When an order is placed, Pink Heater assists designers with the red tape – customs papers, pro-forma invoices, special terms and conditions of sale, and so on. That’s very reassuring for the stores’ buyers!

 

What kind of jewelry designers do you assist?

The main thing is for them to be dedicated entirely to their brand, and have a four- to nine-year plan, or even longer. They must also be prepared to grow, with all this implies in terms of products and marketing tools. The cost is flexible and depends on each case.

 

Can you tell us what kind of selection and atmosphere this pop-up store will have?  

We are in a magical setting: a private 18th century mansion in Place Vendôme, the very epicenter of jewelry. I have brought together several talented, highly creative international designers like Monique Péan, Stephen Webster, Marie Mas, Nuun, Nak Armstrong, Yeprem and Tomasz Donocik. Buyers’ visits are by appointment, and are geared towards a real dialogue. For typical buyers who are turned off by the gigantic size of Couture in Las Vegas or Baselworld, it’s a new date much more in phase with what they are looking for.

 

For the first time, the event is not for professionals only, but for private customers as well. Why?

Paris is absolutely teeming during Fashion Week, so it means an added opportunity for designers.

 

With your international culture (half-American, half-Algerian), how do you see the market developing?

Online sales are rocketing. That said, buyers in the US are becoming interested in exports again to pep up their offerings. In Europe, traditional jewelry stores are now turning to creative, personified brands. This is also true of market followers like Asia and Southeast Asia, which initially capitalized on major group brands. I’m delighted with this development, which reflects Pink Heater’s philosophy and the selection we are presenting at our event in Place Vendôme.

 

From 12 September to 5 October 2018, on the french jewelry shop x Pinkheater, enjoy a privileged offer with the code TFJP.

 

Most popular articles

« Pearl Merchants »: the saga of a trade by The School of Jewelry Arts

Thanks to more than a year of research, The School of Jewelery Arts has reconstructed the history of the fine pearls trade. Here are the results, revealed...

The mavericks of haute joaillerie

Jewelry Week put the spotlight on “new jewelers” with the ability to produce pieces worth several hundred thousand euros. What impact will these mavericks...

The Al Thani sale at Christie's, the sale of the century?

If you thought that His Highness Sheikh Hamad bin Abdullah Al Thani, a member of the ruling family of Qatar, only owned the 450 sumptuous pieces (including...

All change at Guérin Joaillerie

The Didier Guérin distribution brand has now become Guérin Joaillerie, a premium jewelry brand. Its Executive Director, Ilanite Attia, updates us on the...

Jewelry to save the planet

Tiffany & Co, Jasmine Alexander, Birks… Jewelers and designers contribute to safeguarding the planet, their main source of inspiration and materials....

GemGenève: a springboard for young designers

The new jewelers’ fair GemGenève aims to put the spotlight on new talent. After Camille Combremont and Emmanuel Tarpin in 2018, who will be the big...