Cyrille Vigneron, current president of Cartier, spent almost ten years in Japan heading Cartier and then LVMH. Released in 2009, his book takes the form of a journal giving first-hand accounts and acts as a cultural guide. With simplicity, he shares his impressions as seen through Western eyes. Some key pointers arising from it are, understanding the role of nature and of sumo, of hospitality, and of this all consuming passion the Japanese have for fashion.