31 March 2016

80

Today, 80% of all precious jewelry is un-branded, that is to say, the pieces bear no brand name such as Tiffany & Co., Cartier, Ofée, Dear Charlotte, Monique Péan or Stone Paris. Professionals believe that this percentage could approach 60% in 2020.
(source: McKinsey & Company in February 2014)

Most popular articles

Virgil Abloh's LV bracelets

Virgile Abloh, the Louis Vuitton’s artistic director brings us a new twist on the Cuban chain. The large links adopt the look of hip hop culture.

Animals, reflections of the human soul

Animals are our mirrors, the reflection of our souls. Since Aesop and Jean de La Fontaine, cats, dogs, foxes, monkeys, storks and storks have denounced...

The elephant: a precious beast

The elephant, which in its wild state may well have disappeared from the planet in twenty years’ time, is a great favorite with jewelers.

Pascale Monvoisin x Sauvade

To support Sauvade, the French designer Pascale Monvoisin has created a pretty ring with a gold plaque on which a message can be engraved.

Tabbah's cigarette-holder ring

Developed and patented by Lebanese jeweler Tabbah for one of his customers, this ring is a reinterpretation of the traditional cigarette-holder.

The CFOC's precious bowls

Precious stones are not only used in jewelry. The Compagnie Française de l’Orient et de la Chine proposes four hardstone bowls hand-carved in India.